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Warner & Consorten is a theatre collective that tells no stories but speaks to the imagination which encompasses artists and designers as well as dancers, musicians and theatre creators. The work of this Netherlands-based company is rooted in the traditions of contemporary performance and the historical avant-gardes. From Dada, they have learned to confront the rigid rules of decency and social behaviour with questions and provocation. From Futurism, to make use of the world’s endless possibilities. From Performance Art, they have learned to engage audiences in the action rather than tell them stories, and that viewers perceive the process to be much more important than the product.
Another source of inspiration is contemporary street art: they work with all the senses, using methods from different disciplines. They have also learned to work in locations with, in the midst of and contrary to the flow of moving audiences. These audiences choose their own viewing point and may move around the space like viewers of the plastic arts.
Brentford Biopsy, a community mapping project is showing at Watermans Gallery in London.
Sat 5th Apr – Sun 15th Jun
40 High Street Brentford TW8 0DS
The Brentford Biopsy is an evolving exhibition initiated through series of participatory mapping workshops by the artist Christian Nold with the designer Daniela Boraschi. During the next two months, the Watermans gallery will act as a live design and mapping studio gathering local information that will be used to create a range of visualisations of the cultural, ecological and economic ‘health’ of Brentford.
Bio Mapping involves people going for a walk in the local area strapped to a portable lie detector as well as a GPS. The device records their Galvanic Skin Response. Using Google Earth, the system plots a map that highlights point of high and low arousal. By sharing this data maps can be created that visualise where we as a community feel stressed and excited. Instead of taking tissue samples as one would from a human subject they will be using range of cultural probes to investigate the local social body and its particular issues. Read the rest of this entry »
As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.
Conversation Starter
What can be better for consumers hoping to tell peers an (impressive) story than to be asked for one? Take a look at the following goods and services that act as STATUS STORY conversation starters on behalf of their owners. Not surprisingly, they all revolve around the number one social trend of the last four decades: ME, MYSELF, AND I. In other words, showcasing one’s—hopefully interesting and impressive—interests, looks, offspring, taste and so on will prompt a response, giving the owner a chance to tell the story behind the visuals. Feel free to call it the story of ‘brand me’.
