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| status stories |

April 18, 2008

As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.

Conversation Starter

What can be better for consumers hoping to tell peers an (impressive) story than to be asked for one? Take a look at the following goods and services that act as STATUS STORY conversation starters on behalf of their owners. Not surprisingly, they all revolve around the number one social trend of the last four decades: ME, MYSELF, AND I. In other words, showcasing one’s—hopefully interesting and impressive—interests, looks, offspring, taste and so on will prompt a response, giving the owner a chance to tell the story behind the visuals. Feel free to call it the story of ‘brand me’.

Trend tips


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